Audience Research

To further solidify my target audience research, I created a questionnaire in which could be used to either prove/disprove my research prior. Below is the results of my questions.

 From this Pie Chart, I can see that about 70% of the people who filled in my questionnaire were male whereas there were only 17 females who answered.

The next question asked for the ages of the people who answered my questionnaire and the decisive age group was between 15 and 18, with many above the age of 18 as well, leading me to believe that a 15 rating would be the most appropriate age.

My Next question asked which types of horror films do they prefer the most, The most predominant being the zombie category, followed by action horrors then Sci-Fi. This will help me when it comes to creating my script as I now know that I should try to add action and I could even add a little science fiction to the mix. 

The next question asked which is the audiences most favorite Horror movie. I had some varying answers which pointed more towards post-apocalyptic/dystopian movies alongside many Sci-Fi movies in the mix. From this I can tell that my audience sample love movies which reference the end of humanity, be it from aliens or zombies. This suggests that I should use more themes commonly seen within other horror sub-genres when I make my movie.

Another Question which had some notable answers was "What makes a zombie/horror movie good", I had many answers which could help in the long run when it comes to creating my opening sequence. One of the most common answers was realistic looking zombies. This suggested that I would need to use gore give off the effect that my zombies were realistic and were actually dead. Another recurring answer was that Jumpscares and tension-building music help to make my audience feel on edge and scared to live in a world similar to this.